Product: MiO Energy
There are loads of energy drinks out there. How can we make MiO the energy drink of choice for 20-somethings?
We created a campaign showcasing MiO’s unique ability to energize while being pocket-sized, embodying that #BigDrinkEnergy (aka “BDE”). We let the copy exude the distinctive swagger that sets MiO apart, infusing confidence and charisma into your drink with just a few drops.
Partner: Sophia Groen
The art
Twitch & Steam
90% of Gen Z’ers, our main target audience, are gamers. So what better way to highlight our ads on Twitch and Steam, two of the most popular online gaming platforms.
OOH Stickers
SOCIAl
